Hoarding is a large outdoor advertising structure, typically found in high traffic areas such as alongside busy roads. Hoardings are one of the few media left which can dominate the mind of a human being by sheer size alone also influence the consumer decision largely. They must be readable in a very short time because they are usually read while being passed at high speeds. A hoarding advertisement helps you to reach people of all genders, age groups, and classes. It particularly ensures that you capture the attention of all age peoples since this is where most consumers lie on the spectrum. The leads generated from the outdoor hoarding advertisements are qualified leads, which means, these leads can be converted into sales immediately.
Hoarding advertisement is also called as billboard advertising. It is placed at major thoroughfares and highways increase the possibility of being seen by a mass number of people all throughout the day. Hoardings can be placed in the areas choose by the advertisers so that it will be easier to reach a particular or specific consumer group. It can be positioned along the route where prospective consumers pass by regularly. The location where the hoarding is placed, and the unique and creative design of the hoardings make the conversion of the consumers into a customer. If a consumer drive by seeing the hoarding and realizes the need to buy the advertised product, it will make him drive to the nearest shopping place offering that product. We hold 400+ own media assets in various cities across South India.
Mall advertising is the advertising displays that are placed inside shopping malls, which include traditional and digital backlit dioramas, LED screens, and hung banners. Usually, the average daily footsteps in the malls typically range up to thousand and even leaping to lacs on weekends. Thus, mall advertising in India offers excellent visibility and opens up fantastic marketing avenues. Advertising in Malls can likewise help in boosting brand awareness or build new brands, remind customers about existing brands, or even act as an entertainment platform. Timing is a critical component to an effective advertising campaign, and mall advertising enables a business to reach their target audience at the most opportune time possible. Today's malls are busy and upscale advertising environments full of excellent opportunities to make contact with their target audience.
Shopping malls have the unique advantage of advertising the product, as well as offering it for sale under the same premises. This makes it easier to entice the shopper to make a purchase decision. Ad placements in key, high traffic locations can garner high reach and as well as frequency through repeated exposures. since the product advertisement and display are under the same roof, an exciting product advertisement is also likely to draw the customer to the store for impulse buying. This increases brand awareness and strengthens brand recall. Hyperlocal promotion is effectively conceivable in Shopping Malls. A Brand that has its store in the same region can draw maximum advantage by promoting themselves in the shopping center. We hold 10+ own media assets in various Malls across South India.
India is a growing economy and a home to various number of IT Parks which are designed as a hub of corporations that are engaged in providing information technology and science services. The infrastructure of IT parks is specifically designed to deliver high-speed connectivity and telecommunication services. Advertisers can make use of various locations within the IT parks to communicate their message. Best suited locations for IT park advertising include are Parking Area, Common Walkways, Company Lobby, Lifts, Escalators, Food courts, Waiting Areas. Therefore, for any business to build its brand value and promote itself in its business ventures, advertising in tech parks is an effective and proven strategy.
The advertising strategy handheld at IT Park is different than advertising strategy used at any other place as the target audience here is educated, working-class, informed, and decision-makers. Therefore, the message communicated must be very creative, impactful, and visually appealing. Advertisement in tech parks is good for business. The consumers at IT parks will fall on the age group from 21-30 while the visitors fall between the age group of 31-45 years. These demographics help the advertisers to build an advertising campaign that resonates with the target audience and motivates them to buy a product or service. We hold 20+ own media assets in various Tech Parks across South India.
Bus stop advertising is a highly effective way to ensure your ad gains excellent exposure to pedestrian and vehicular traffic in busy urban areas. A lot of small, medium, and big sized companies are now using Bus stop and shelter advertising to get a quick message across to a traveling audience. This type of advertising is a highly cost-effective, target-oriented endorsement for major metropolitan areas locally, regionally, and nationally. Some of the options to advertise in bus shelters are Back Lit Panel, Front-Lit Panel, Non-Lit Panel, Side Standees, Seats, and Benches. Bus shelter advertising is used to reach metropolitan audiences for both national and local advertisers.
The adverts at bus shelters are placed in the eye-level display for the audience which automatically grabs the attention not missed. Since the individual waits at the bus stop for a minimum of 15-30 minutes, your advert can easily be read and remembered. It also catches the eye of travelers and daily voyagers who use the same route multiple times. The advert is always at your service, 24 hours a day, 7 days a week, ensuring that no one misses your message. It gives an opportunity for the brands to localize or personalize the messages based on the locality is chosen. Since the number of potential customers, the transit advertisement reaches are huge.
Transit advertising is a form of OOH media mostly found or attached on the inside or outside of moving public transportation vehicles such as taxies, buses, metro trains, local trains, and also in the common areas of transit terminals or stations. Transit advertising targets people as they commute to work, enjoy a night out, spend the day shopping, or drive around town. This type of advertising is unique because it allows for creative ways to deliver your message and geo-target your audience. Due to the requirements and relatively low selectivity of transit advertising is used primarily as an aid in the framework of integrated advertising campaigns to support and advertising supplements placed in other media.
Transit advertising allows your message and brand to permeate your target people and place which displays your message in front of the consumer's eyes while making a purchase decision. The number of times the advertisement is seen the more your consumers will remember your message. It will allow your message to run for a longer period of time and keep repeatedly seen by your target audience. Transit advertising allows you to target the key areas where your brand should be advertised. Longer exposure to your brand is achieved while the consumers are riding on train or buses with your brand message. An advertiser can choose to advertise the vehicles used by the representatives of its target audience, which results in partial selectivity and significantly increase the effectiveness of advertising.
On-Screen Advertising includes static slides or digital commercials which usually begins from 15 to 30 minutes before the movie showtime. Digital ads allow for movement and animation, where an analog slide or still slides. Most of the cinema theater advertising has transitioned to digital on-screen ads. On-screen ads are a cost-effective way of targeting a large percentage of all demographic, also a great way to reach the captive audience. The movie theater advertising option is an excellent way for targeting local and regional advertising.
On screen advertising is working in a very different way to any other media, ads watched in the cinema being processed by the brain more consciously, proving a much more powerful and emotionally engaging medium for brands. A movie theater offers the small-business owner a targeted demographic group, meaning people who live, within a 10-mile radius of the theater and narrow the demographic group by realizing that most movie-goers are 16 and 44 age group. A movie theater is truly one of the last frontiers in terms of offering an advertiser an uncluttered environment in which to present a message.
Digital Out of Home or DOOH Advertising is the modernized version of OOH advertising. It is one of the latest and upcoming advertising mediums which are nothing, but the digital signage powered up with AdTech – geofencing, tracking, retargeting, personalizing, attribution, and measurement that appears out in public places. DOOH includes digital billboards, outdoor signage, small digital signs, and television screens. DOOH media can be found in different places where the public gather like Airports, Railway Stations, Shopping Malls, Roads, Hospitals, etc. DOOH advertising allows you to monitor, track, modify, manage, display the content at your own discretion, and in real-time.
DOOH network has the capability of grabbing the audience's interest and attention easily for a longer period of time through the displaying ads can be changed according to the surroundings and the circumstance which is a part of programmatic digital out of home advertising campaigns. This creative and programmatic approach generates a greater return on investment that justifies the initial expense. In the DOOH market, the implementation of digital signage is just a glimpse of what will be achieved with DOOH advertising companies in the future. The executors of DOOH India will soon try to come up with best one another and offer the most reliable targeting omnichannel capabilities which all will be made possible with technology innovation.
Programmatic Digital Out of Home also known as Programmatic DOOH or pDOOH is an automated version of Digital Out of Home (DOOH) i.e. buying and selling ad space using computer programs. pDOOH creates the opportunity to increase advertising opportunities with its real-time customizations. It allows you to modify the digital ads, based on external factors like weather, time, occasion, latest news, etc., that will increase the brand reach and trigger the purchase of your product or service. Programmatic DOOH in India is still a young space with a few details to work out, but it is also an exciting playground for newcomers from the digital space. Take it for a spin and see how it enhances your existing campaigns. You might be surprised by just how much it helps.